Guide for Cities: Promoting Cultural Heritage in Digital Media in the Context of South-South and Triangular Cooperation

The communication and promotion of heritage in digital channels is a challenge for cultural managers and promoters as it is a field of continuous changes and constant trends and in- novations in short time periods. This support guide for the management and planning of digital channels of World Heritage Cities (WHCs) arises due to the commitment to improve the practices and strengthen the skills of the managers in charge of the promotion of cultural tourism in the WHCs. This guide emerges from a series of workshops organized by the United Nations Office for South-South Cooperation (UNOSSC) and the United Nations Educational, Scientific and Cultural Organization (UNESCO), in the context of the South-South Cities pilot project carried out in 2021 and 2022.