Thematic Cities Cluster

Sustainable Tourism, Heritage Protection & Creative Economy

The Cities Cluster on Sustainable Tourism, Heritage Protection & Creative Economy offers an interactive space for knowledge sharing to foster collaboration between partners at the cities level from the global South. The cluster aims to engage the cities partners on how to reactivate the tourism sector through technological innovations, sustainable tourism, heritage protection, tourism e-commerce, creative economy. The Cities Project welcomes city partners in participating in this cluster and hopes the knowledge exchanged here spur South-South cooperation and a swift post-pandemic social and economic recovery.

About this Thematic Cluster

Tourism has the potential to advance all SDGs through the optimization of the utilization of environmental resources, providing long-term social and economic support to host communities. But tourism has also been one of the most hard-hit sectors during the COVID-19 crisis. At the height of the pandemic, 89 percent of the countries partially or fully closed their World Heritage sites to visitors (UNESCO, 2020).

2021 expects to witness continued impact by COVID-19 on global tourism, including a decrease of 87% in international tourist arrivals that have occurred in January 2021 compared to January 2020 (UNWTO, 2021). Countries dependent on tourism industries will continue t0 suffer losses of revenue due to the lack of sufficient alternative livelihood opportunities.

Creative economy is a concept that revolves around human creativity and ideas, intellectual property, knowledge and technology. Although creative economy export trade grew annually at an average rate of 7 per cent  between 2002 and 2015 (UNCTAD, 2021), concerns exist over the unequal distribution of benefits brought by creative industries among all people. For instance, developing countries face many challenges exporting their creative economy outputs (UNCTAD, 2021). During the COVID-19 pandemic, many creative industries such as venue-based sectors like museums, galleries, and theatres were downsized because of lockdown measures, harming cities and regions in terms of jobs and revenue, levels of innovation, citizen well-being, and the vibrancy and diversity of communities. In November 2020, the UN rectified a landmark resolution, making 2021 the “International Year of Creative Economy for Sustainable Development” and offering opportunities to reimagine creative economy within the targets of the SGDs.

Starting from 2020, the Cities Project has organized webinars and exchanges to facilitate knowledge sharing, interactions between and among cities and their mutual learning, as well as forging collaboration and partnership. The Cities Project also organized the ‘Travel South over the Cloud’ series with four webinars focusing on knowledge sharing, exchanges, and learnings on the role of digitalization in facilitating the growth and recovery of the tourism sector, with particular attention to the following aspects: technological innovations, tourism e-commerce, creative economy, and Word Heritage Cities. In 2021, the Cities Project organized online exchanges between Southern cities to explore potential cooperation and kickstart partnership building. In the same year, the Cities Project, in partnership with UNESCO Mexico and the Mexican World Heritage Cities Association (MWHCA or ANCMPM), launched a pilot project on South-South and Triangular Cooperation in Sustainable Tourism in Mexico.

In 2022, the Cities Project has witnessed the signing of SoI between Xiamen city, China and Santiago city, Chile as a result of a series of exchanges initiated and facilitated by the Project, and the friendly and fruitful exchanges between different pairs of cities. “The Cities Project has continued facilitating exchanges between cities aiming at developing and improving tourism and creative economy and disseminating good practices in these respects, thus expecting more collaboration and partnership between local sectoral actors. ”

Members of this Cluster

Anyang, China
Aparecida de Goiânia, Brazil
Baguio, the Philippines
Campeche, Mexico
Durango, Mexico
Guanajuato, Mexico
Izmir, Turkey
Janjanbureh, the Gambia
Lishui, China
Luoyang, China
Morelia, Mexico
National Association of World Heritage Cities (ANCMPM A.C.), Mexico
Mersin, Turkey
Mexico City, Mexico
Oaxaca, Mexico
Quanzhou, China
Querétaro, Mexico
Rio de Janeiro, Brazil
Roskovec, Albania
Puebla, Mexico
San Luís Potosí, Mexico
San Miguel de Allende, Mexico
Xochimilco, Mexico
Zacatecas, Mexico
Shah Alam, Malaysia
Mumbwa, Zambia
Gansu Provincial People’s Association for Friendship with Foreign Countries (GPAFFC), China
Afadzato District, Ghana
Women Innovative Research (WIR) Institute of Greater Bay Area (GBA), China
Qutoof Professional Development, Jordan
Zambia Institute of Trade Policy (ZITP), Zambia
São Paulo, Brazil
UNESCO, Mexico
Querétaro Creativo, Mexico

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