BECAUSE: The Umbrella for social causes in Egypt

July 31, 2019
Challenge In Egypt, there is limited collaboration and support between parties such as nonprofit organizations (NPOs), civil society organizations (CSOs), think tanks, corporate, social entrepreneurs and citizens to solve the development challenges of Egypt. This contributes to knowledge gaps and uneven access to solutions and resources which are major obstacles hindering progress. These organizations are best positioned to tackle these challenges. As public policy research, analysis and engagement organizations, they can play a vital role in the political and policy arenas at the local, national and global levels and assist governments in understanding and making informed choices about issues of domestic and international concerns. Thus, they can strategically champion thought leadership on development challenges to assist governments in making informed decisions. Toward a solution To bridge the gap between the tens of thousands of different initiatives working on social development in Egypt, in December 2013 Bright Creations, a digital creative agency, launched BECAUSE. BECAUSE is an online platform that connects the for-profit and non-profit sectors in the Middle East to exchange knowledge, solutions and research. BECAUSE, is an online platform that aims to shed light on all the different work done by social innovators, CSR programs, CSOs and charities working in the development field in Egypt with the aim of bringing them all together under one platform so as to find out about one another, connect, interact, join forces and cross-collaborate. BECAUSE reveals what the organizations can offer as well as their needs. The platform is not just addressed to entities working in the field of development; the articles provide other interested parties with in-depth information on the work of those different players, as well as ways of contacting these entities. It also states how any individual can volunteer. This is topped up, by an easy-to-navigate menu that is linked to other platforms in the development field. Furthermore, the inclusive atmosphere provided by the website ensures that no party feels left out. BECAUSE covers environmental work in and outside the country, which enriched its viewers to include readers in Saudi Arabia, the United Arab Emirates as well as other countries in the Middle East and North Africa region. Within four years of implementation, the followings were achieved:
  • Over 200 articles written on more than 15 different causes.
  • Provides information on the work of over 60 companies, 70 NPOs and 50 social businesses.
  • Reached a peak of 2,000 unique visitors in a day.
  • A great deal of interest from different parties including Ashoka Arab World, Ice RIBH and other NGOs and private sector companies.
  • Have already built a growing BECAUSE network of NGOs, social business and companies.
  • Have readers in Saudi, UAE and other countries in addition to Egypt.
Country/Region: Egypt, MENA region Supported by: Bridgegypt, a CSR and communications consultancy. Implementing entities: Bridgegypt Project Status: Ongoing Project Period: 2013-ongoing URL to the Practice: Contact information: Name: Nelly Bahgat Title: South-South Development Academy Egypt Email: